PROMOTING YOUR ENTERPRISE |
You need to make the event a must for as many people as possible. What can you do? How will you launch the enterprise?
As a team you must decide on a marketing strategy which includes materials to attract attention, get people interested and keep up the pressure until they are persuaded to buy tickets.
Decide on a marketing strategy that will successfully promote your enterprise. It must include enough promotional items to allow each team member to produce three of them.
Posters and flyers have their place but try to 'think outside the box' as well with ideas such as:
Update the spreadsheet model for the enterprise to include all marketing costs
Decide which three items each team member will produce making sure that each of produces three very different items.
Produce the items allocated to you.
Ask members of the target audience as well as other team members to try out each item and give you useful feedback. Make changes if necessary.
Make sure that you are all happy with the set of materials. Save them in the shared area.
Update your project diaries.