Transactional Website Analysis
Introduction
The website I am going to look at is www.moviehampers.com
Moviehampers is a small company which sells a hamper which is designed to appeal as a gift for a special occasion. The hamper is themed on movies and you can choose a range of different kinds of hampers or have one customised to your needs. The company is based in Thaxted, Essex.
The hampers are sleek, rigid black boxes which are designed to loook like a clapperboard. Each box is divided into sections, each one containing a different gift. For example, the Classic contains 2 DVDs which are classic films, Casablanca and Citizen Kane. Then there are a range of gifts to eat and drink whilst you are watching the movie, hand made chocalates and champagne.
There are lots of different kinds of hampers from Girls Night In, Boys Night In, Football, New Romantic. The Scene Stealer has a load of different films you can choose from.