SCENARIO

This is an enterprise with a difference, a chance to have your say. It is not about making money but about planning a campaign to help set the record straight and show people that you care. You'll have a louder voice if you are not alone. From the start you will work in a team.

 

So, what have you got to say? As a team you will explore ideas for the campaign and decide on an issue you want to focus on. You must find something you really care about or the campaign will not work.

 

But why should we listen to you? You must promote yourselves well if you are to win support and persuade people to join you. As a team you will decide on a campaign strategy and produce a set of promotional items that includes a web-based product such as a website or a blog.

 

The campaign proposal will be the focal point of your eportfolio. It must convince potential sponsors that your campaign would be a success.

 

First, check that you understand the symbols used in this brief.

 

Next, read through the whole brief to find out more about what you have to do. Don't be tempted to skip this, you need to know what is required for the whole project before you start.