An important part of your campaign strategy must be a web-based product such as a website, blog or wiki. This must be a team effort and must complement the rest of the strategy.

Design the web-based product using a storyboard. This should show the layout and content of each page and how the pages link together.

You must include:

• who you are and why we should listen to you
• what the campaign is about and why it is important to you
• facts and statistics about the issue you are campaigning about
• how to get more information and how to get involved.

Share the workload by allocating different tasks to each team member. Who will produce the template? Who will produce each page? Who will gather the images? Who will build the product?

Annotate the storyboard to show who will do what.

Save the annotated storyboard in the shared area.

Update the team log.

Carry out your allocated tasks using the storyboard to help you. Ask other team members for feedback on your work.

Remember that you must use only copyright-free material in the product.

Update your project diary.

Work together to test the product. Make sure that it:

• is consistent
• is easy to use
• is fully functional
• includes only copyright-free material
• is fit for purpose and suitable for your audience.

Make sure that it clear who did what.

Save the final product in the shared area.

Update the team log and your project diaries.

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