THE STRATEGY - Choosing items |
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You need to persuade as many people as possible to part with their cash. What can you do? How will you launch the enterprise? As a team you must decide on a promotional strategy which includes materials to attract attention, get people interested and keep up the pressure until they are persuaded to buy.
Decide on a strategy that will work with the website to successfully promote your enterprise. Each promotional item must have a clear target audience and purpose and allow them to find out more about your enterprise.
Posters and flyers have their place but try to 'think outside the box' as well with ideas such as:
Use this items document to help you decide what you need. Be realistic, if you choose items that cost a lot you will have to find ways of paying for them.
Each team member must produce three promotional items, at least one from each category.
Save the items document in the shared area.
Update the spreadsheet model for the chosen enterprise to include all promotional costs.
Update the team log.
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