Look at each example and ask yourself:
- who is the target audience?
- what is the purpose?
- what images and text have been used?
- are the images and text suitable?
- are the colours effective?
- is the layout appropriate?
http://www.apple.com/uk/
http://www.oxfam.org.uk/generationwhy/index.htm
http://disney.co.uk/
http://www.hsbc.co.uk/1/2/
http://www.marksandspencer.com/IWCatMainPageView.process?portal=decide