Every enterprise needs a "look", a striking identity that reflects what it is about.

First the team needs to agree some principles - some rules which match the purpose of the enterprise. What sort of name and strapline do you want - catchy, cool, professional, etc? What about the colour scheme? What is appropriate for your target audience?

Save details of your agreed principles in the shared area.

Update the team log.

Each team member must design their own "look" for the enterprise.

Design a "look" for your enterprise including an original logo, name, strapline and colour scheme. It must reflect the principles agreed by the team.

Annotate your design to explain your ideas.

Save your design for your eportfolio.

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