You must decide exactly what you would like the audience to see, do, experience and learn as part of each product. You may find it helpful to produce a mind map for each product.
Remind yourself:
Then you can decide how you will go about it.
Before you start to design your products, you should get some ideas by looking at existing e–learning packages, presentations and promotional movies.
Evaluate the techniques used in these products by considering these points:
Here are some examples to start you off.