Every enterprise needs a "look", a striking identity that reflects what it is about.

First the team needs to agree some principles - some rules which match the purpose of the event. What sort of name and strapline do you want - catchy, cool, professional, etc? What about the colour scheme? What is appropriate for your target audience?

Update the team log to include details of your agreed principles.

Each team member must design their own "look" for the event.

Design a "look" for your event including an original logo, name, strapline and colour scheme. It must reflect the principles agreed by the team.

Annotate your design to explain your ideas.

Save your design for your eportfolio.

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