The focus of your promotional strategy must be a website which encourages people to buy tickets for the event. The website must be a team effort and must complement the rest of the strategy.

Design the website using a storyboard. This should show the layout and content of each page and how the pages link together.

You must include:

• who you are
• what you are trying to achieve
• information about the event
• when and where it will be held
• how to get more information

Share the workload by allocating different tasks to each team member. Who will produce the template? Who will produce each page? Who will gather the images? Who will build the website?

Annotate the storyboard to show what each team member will do.

Update the team log.

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