Decide on a strategy which includes a range of different promotional items that will work with the website to successfully promote your event. Each promotional item must have a clear target audience and purpose and allow them to find out more.

Posters and flyers have their place but try to 'think outside the box' as well with ideas such as:

• presentation or digital posters/scrolling display
• poster series for a staircase
• promotional magazine/newspaper
• a podcast or a recording for local radio

Use this items document to help you decide what you need. Be realistic, if you choose items that cost a lot you will have to find ways of paying for them.

Each team member must produce three promotional items, at least one from each category.

Save the items document in the shared area.

Update the spreadsheet model to include all promotional costs.

Update the team log.

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